"The World is very different now, for man holds in his mortal hands the power to abolish all forms of human poverty and all forms of human life."
The Informational Revolution fundamentally redefined society: Satellites simulcast worldwide as mankind humbled in homage to the silicon chip. Advertising now defines class and consumer; individuals begin to define themselves digitally. The birth of "cool", this coca-cola bliss stunted language thereby collapsing culture. In contrast to these messages, artists pursued an identity outside the brand image. Joy and sorrow rediscovered primal paths of expression. Creativity became the call of the wild. Technology captured modern minds.
The twilight of the twentieth century saw the rise and fall of independent music artists; American poets used their voice to champion the cultural creative's cause. The industry then decreed the revolution would not be televised. Media conglomerates spun a market for neo-pop: mass industrialization of the arts; causing the reversal of value that accompanies the commoditization of creativity. For what value does an original hold when a copy can be made in facsimile? These copies then transmuted into commodity: items with a perceived value, however, lacking cultural capital. The epoch of mechanical reproduction would homogenize art into products of uniform par value. The question of art aesthetic became the cold quandary of the atomic age: the nature of machine.
The remedy of this post-modern conundrum requires dialectic method and a strategy of social synthesis. Together we must stand on the shoulders of those artists, writers, philosophers that precede us. Wisdom speaks from within true art, integrated beneath spectacle. This is The History: great men and women of insight expressing truth. Our responsibility is reaction.
[Without response creation is Form, a timeless object that will be because it has been created simply to be. The object exists for its own sake. In this sense, high art is as benign as industrialised art is malignant. Esthetic as the sole aim of creativity is forever unattainable. When the artist finally commands truth, the creative act will proclaim it with passion. The creator and the creation are only realized with reaction. The audience imbues the Art with mortality that may reveal life's fleeting beauty.]
Twenty-First Century Art Noveau will champion global awareness that we must together create a new dynamic form of communication. Art noveau as a social movement will cultivate human potential through total art synthesis. We will entertain, elevate, inform and illuminate. Our generation's masterpeice will be a never-ending network self-sustaining incorporation whose true purpose is to educate.
"Together let us explore the stars, conquer the deserts, eradicate disease, tap the ocean depths, and encourage the arts and commerce." - President John F. Kennedy
"Art & Happiness" Aesthetics Oracle Arion ©MMVII